Hello Wembley! The SSE Arena, Wembley (formerly known as Wembley Arena) is globally renowned as the UK’s most iconic entertainment venue. With a rich history that goes back to its days as the Empire Pool and Sports Arena, the building has played host to numerous events including the 1948 and 2012 Olympics. The venue now boasts a £35 million refurbishment and a winning partnership with SSE. The famous stage has been graced by the likes of Madonna, David Bowie, The Who, Dolly Parton, Stevie Wonder, Prince, Pink Floyd, Led Zeppelin and even The Beatles and Rolling Stones who shared the same bill at the 1966 NME Poll Winners Party.