The world’s largest and historic cultures are taking bold and exciting steps into the world of meetings, incentives, conventions and exhibitions (“MICE”) venues as well as extraordinary sports and entertainment venues. We continue to bring our decades of diverse experiences to the Asia-Pacific Region. The result is an extraordinary level of venues and services focused on the history, culture and cuisine that make each region unique, while infusing our four decades of specialized service to these new landmark venues. With operations in Australia, China, Hong Kong, Malaysia and New Zealand, our Eastern journey continues.

ASM Global manages around 50 unique entertainment venues and catering services throughout Europe, including in the United Kingdom, Sweden, and Germany, with a focus on ensuring every event space delivers spectacular experiences for the guests passing through their doors.

The birth of our industry actually started with the birth of our firm. The very concept of professional (or private) management of public venues started in New Orleans at the now-named Mercedes-Benz Superdome in 1977. The four decades since have seen tremendous growth with hundreds of success stories for our clients, and thousands of success stories for our event hosts and associates who have built their careers as we have built the world’s most successful network of venues and partnerships.

ASM Global’s reach into Latin America began with providing key pre-opening and legacy operations services to a number of 2014 FIFA World Cup stadia in Brasil. With a regional headquarters in São Paulo, Brasil, the company has grown into arena management with locations in the red-hot live entertainment markets of Montevideo, Uruguay and Buenos Aires, Argentina.