(OAKLAND, Calif. – May 19, 2022) — ASM Global, the world’s leading producer of live entertainment, and The Clorox Company, a global leader in cleaning and disinfection—as part of live entertainment’s dramatic ramp up—today announced an extensive collaboration of industry-leading advanced hygienics to enhance health and wellness in venues across the United States.
The multiyear partnership between the two global powerhouse brands will span ASM Global’s vast facility portfolio of arenas, stadiums, theaters and convention centers.
Clorox® becomes the Official Cleaning and Disinfecting Product Partner for ASM Global. Clorox products, including disinfecting wipes, hand sanitizer and electrostatic sprayers, will be used to help protect fans and guests. To honor COVID frontline responders and health care workers, Clorox will provide $1M in tickets to premier sports and entertainment events across the country.
“Since the very start of the COVID pandemic, our focus has been on reimagining the future of live events and preparing clean and safe venues for the return of our team members, athletes, fans, partners and guests,” said ASM Global President Ron Bension. “Clorox’s industry-leading solutions allow us to continually enhance the quality of our event experiences, and we’re excited to partner with them in honoring the heroic workers that have supported all of us as we’ve navigated through the pandemic.”
The use of Clorox products further enhances ASM Global’s award-winning hygiene protocols initially launched two years ago in response to COVID-19. VenueShield®, ASM Global’s comprehensive and industry-leading program, provides industry-leading, advanced-hygienic safeguards to protect the live-event experience.
The protocols and procedures have been deployed across the portfolio worldwide including at more than 200 facilities across the U.S., safeguarding consumer health, safety and confidence, in coordination with leading public health officials and best-in-class partners.
“Clorox is committed to supporting people’s health and well-being no matter whether they’re at home or out in the world, which is why we are incredibly excited to be working with ASM Global,” said Tad Kittredge, vice president and general manager at Clorox. “It’s especially rewarding to extend our support to those who have been on the frontlines during the pandemic with the well-earned thanks they deserve.”
ASM Global and Clorox will officially launch their partnership at the Oakland Arena on June 1, 2022, and, soon thereafter, in other ASM Global facilities in the U.S., with an eye toward expansion across a wider portfolio of worldwide venues.