(LOS ANGELES – April 6, 2022) — Continuing its growth as the world’s largest producer of live experiences and its commitment to provide a greater and more diverse slate of events, worldwide entertainment leader ASM Global has expanded its content department with the key hire of Duc Nguyen as vice president, global content programming. Nguyen joins the team—tasked with content generation for its arenas, stadiums, theaters and convention centers—under the leadership of industry veteran John Boyle, global chief content officer.

Nguyen was previously vice president of bookings at Allegiant Stadium. Prior to that he was a talent buyer at Live Nation where he was responsible for booking shows in venues throughout Pennsylvania and Atlantic City. Nguyen will be based in Las Vegas.

“I am very excited to join the content team at ASM Global,” Nguyen said. “It’s a fantastic opportunity to work with some of the world’s most iconic venues and be part of a dynamic operation that encompasses so many different live entertainment experiences.”

“Duc is the consummate pro who knows every detail of the promotion business inside and out,” Boyle said. “He has an absolute passion for putting on shows and is a fantastic addition to our expanding team.”

ASM Global is the most prolific presenter and producer in entertainment, including serving as the largest conduit of Live Nation and AEG content. “We are committed to driving content for our buildings,” Boyle said. “We are here to super serve all agents, concert promoters (both major and indie) and event producers across the spectrum of the live event business, including sports and family entertainment.”