ASM GLOBAL APPOINTS WILL BEEKMAN AS VICE PRESIDENT OF THEATER OPERATIONS AND CONTENT DEVELOPMENT
LOS ANGELES – Oct. 12, 2023 — ASM Global, the world’s leading producer of live-event experiences, venue management and event strategy, has appointed Will Beekman as vice president, theater operations and content development.
In his new role, Beekman will oversee the day-to-day operations of ASM Global’s theater division with a focus on the overall branding, booking and event development for the company’s theaters and performing arts centers. Will also currently serves as regional booking director for ASM Global’s Northeast arenas, which he will continue to manage in this new position.
With nearly two decades of live-event experience, Beekman has expertise in many areas, ranging from marketing and communications to event procurement, talent booking, and venue management. Most recently he spent several years as general manager for the ASM Global-managed Mohegan Sun Arena in Wilkes-Barre, Pennsylvania. Prior experience includes a 10-year stint as executive director for the F.M. Kirby Center for the Performing Arts, where he led the venue to a top-100 ranking among worldwide theaters.
In his spare time Beekman serves on the board of directors for several nonprofits, including the Greater Wyoming Valley Chamber of Commerce, Greater Wyoming Valley YMCA and American Cancer Society (NY/Penn Chapter). He is also a two-time recipient of the Greater Wyoming Valley Chamber of Commerce’s “Innovator of the Year” award and recipient of the “Leadership Northeast Distinguished Leadership” award.
“For years we’ve witnessed Will’s unwavering commitment to his community and the venues he’s represented, like the Kirby Center, which received international recognition for ticket sales, and Mohegan Sun, where the event-shuddered pandemic couldn’t stop him from continuing to make improvements and upgrades to the facility,” said Doug Thornton, ASM Global executive vice president, arenas, stadiums and theaters. “Since his start in the live-event industry, Will has had a proven track record for success; and we are excited for him to continue to excel in his career in this new role at ASM Global.”