ASM GLOBAL’S CONVENTION CENTER PORTFOLIO ENTERS PARTNERSHIP WITH PLAYEASY LARGEST DIGITAL PLATFORM IN U.S. CONNECTING SPORTING EVENT ORGANIZERS WITH DESTINATIONS AND FACILITIES
(LOS ANGELES, CA – March 13, 2024) — ASM Global, has entered into a strategic
partnership with Playeasy, the largest digital network in the sporting event and sports
tourism industry, to maximize sporting events bookings for ASM Global’s Convention
Centers portfolio.
The exclusive relationship will provide ASM Global direct access to more than 600
sports event operators in over 100 types of sports and activities.
Along with showcasing venue capabilities on the Playeasy platform, ASM Global
convention centers will have unprecedented access for identifying sporting event leads,
responding to requests for proposals from event organizers, estimating local economic
impact and co-marketing upcoming events in collaboration with destination partners.
Highlights of the partnership also include elevated awareness for ASM Global
convention centers under the brand’s global profile on the platform, enhanced product
offering designed specifically for convention centers, as well as data-driven insights and
comprehensive real-time analytics of marketing performance and conversion rates
crucial for optimizing venue marketing strategies.
"We're thrilled to join forces with Playeasy as its leading sports events and sports
tourism platform complements ASM Global's expertise in producing live event
experiences,” said Anna Nash, vice president, market development, ASM Global. “This
collaboration enhances our ability to drive content to our extensive portfolio of venues,
facilitating easier access for sports-event organizers to our convention centers. By
leveraging our network, we aim to empower organizers to expand their events across
our diverse venues, boosting economic impact from out-of-state visitors."
Kerri Shields, co-founder and president, Playeasy, said, “It's an honor to announce our
partnership with ASM Global convention centers. This collaboration brings immense
value to our event organizer partners, empowering them to seamlessly connect with
premier convention centers nationwide. Beyond that, the true impact of this partnership
lies in the value we'll collectively deliver to visitors and local communities surrounding
ASM-managed convention centers. Together, we're aiming to elevate sporting event
experiences and foster community engagement around those events."