(April 14, 2022) - ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, today announces a new fundraising campaign amidst the ongoing crisis in Ukraine.

All ASM Global operated venues across the U.K., including AO Arena (Manchester), OVO Arena Wembley (London), First Direct Arena (Leeds), Utilita Arena (Newcastle) and P&J Live (Aberdeen), will support the newly launched fundraising initiative, raising vital funds and support for the people of Ukraine.

Starting from 14 April 2022, ASM Global customers will be able to donate to the British Red Cross with an option to add 50p to their food and beverage order during shows, which will be used to help send aid, via the British Red Cross, to those in need. Donations will help the people of Ukraine get access to food, water, first aid, medicines, shelter and warm clothing. Since the conflict began, over 750,000 people have been helped by teams from the Red Cross, and now ASM Global pledges its support through its Help for Ukraine appeal.

Chris Bray, EVP of Europe at ASM Global, said, “ASM Global is proud to implement this new fundraising initiative, using ASM Global’s portfolio of U.K. venues as locations for donations to this important cause. ASM Global Acts, our corporate responsibility platform, works to make a meaningful difference to communities locally and all over the world; and we hope our customers will support us in these efforts, as the conflict in Ukraine continues. These funds will allow the British Red Cross to continue their vital work in providing urgent aid to those who need it the most.”

Customers at ASM Global-operated venues across the U.K. can donate to the Help for Ukraine campaign when purchasing food and drinks at shows from 14 April 2022.

This new initiative is supported by ASM Global Acts, which launched in October 2021. ASM Global Acts is the company’s corporate social responsibility platform and an extension of ASM Global’s longstanding commitments to creating a better workplace, a more diverse workforce, serving the communities where it operates, and contributing to a healthier environment and planet. These programs are activated at both the corporate and local level creating value at scale within communities.