In making the announcement, Jason Oberlander, ASM Global’s chief commercial officer, said, “We have even more scale, consumer touchpoints and the ability to integrate brands into music, sports, business, tech and more—that will drive unmatched value for the brands, content providers, venue partners and guests.”
Oberlander said Bryce G. Townsend, senior vice president, commercial partnerships; Kevin Dent, vice president, sponsorship sales and business development; and Emily Wilson, director of marketing solutions, will help provide “the most scaled, diverse and impactful opportunities the industry has seen to date.”
Townsend has over 20 years of strategic consulting, brand marketing and commercial strategy experience with a diverse background including executive leadership roles at GroupM, Momentum Worldwide and the Drone Racing League.
Dent has spent over 25 years in various sports and lifestyle corporate sponsorship roles including AT&T, NBA, MLS, the Summer Olympics and Host Communications.
Wilson comes to ASM Global from Dotdash Meredith, America’s largest digital and print publisher; following stings at Time Inc. and Universal McCann.
ASM Global has created the world’s largest live-event marketing platform, which enables it to deliver fan-engagement opportunities to brands across the guest journey across the most extensive scale in the venue paradigm.
ASM Global Commercial Partnerships has had an extremely prolific year internationally and domestically in forging new multi-venue partnerships including ChargeFUZE, Clorox, DoorDash, Infor, Kingdom of Sweets, Three and Wicked Kitchen as well as new naming rights partners including Rudolf Weber-ARENA in Oberhausen, Germany, and Desert Diamond Casino in Arizona.