ASM GLOBAL ACTS JOINS WITH LEADING REUSE PLATFORM r.World TO ELIMINATE SINGLE USE PLASTIC ACROSS VENUE PORTFOLIO BY 2025
Initiative is Part of ASM Global’s Bold Sustainability Plan to Convert
Venue Portfolio to Most Sustainable on Earth
(LOS ANGELES, CA – April 17, 2024) — ASM Global Acts, the corporate social responsibility
platform of the world’s leading producer of entertainment experiences, has joined with
r.World, the largest reuse platform, to introduce reusable service ware in venues
throughout ASM Global’s North American portfolio, beginning with the current use in the
Long Beach Convention and Entertainment Center and select hospitality locations at the
upcoming Acura Grand Prix of Long Beach.
The implementation of reusable products is a key part of ASM Global’s bold
sustainability goals, announced in 2023, which include the elimination of single use
plastic in front-of-house. Protecting the environment is one of the three pillars in the
ASM Global Acts platform, which also includes investing in people and strengthening
communities.
ASM Global Acts plans to roll out r.World’s products in its other venues across the
country.
“We are pleased to have r.World as a supporter of ASM Global Acts,” said Shaun Beard,
ASM Global senior vice president of food and beverage. “Our goal is to always provide
our customers the best guest experiences in the live entertainment business and
r.World is clearly the top company in its field.”
“Thanks to r.World's reusable cup program, the Long Beach Convention &
Entertainment Center has become a shining example of how sustainability can be
seamlessly woven into the fabric of large-scale events,” said Robert Smit, general
manager. “Moreover, the sense of community fostered by this initiative is palpable.
Knowing that we're all united in our commitment to sustainability creates a shared sense
of purpose among attendees, enhancing the overall atmosphere of the event. I
commend r.World for their dedication to environmental stewardship and look forward to
seeing more venues adopt similar initiatives in the future.”
r.World is the nation’s No. 1 reuse program, focused on building the infrastructure,
platform and movement for the reuse economy. r.World provides simple, turnkey and
cost-effective reusable alternatives - including r.Cup reusable cups and r.Ware reusable
food ware containers - to replace single-use disposables. The company works with the
world’s leading artists and brands at music and sports venues, corporate campuses,
theaters, aquariums, zoos, and cultural institutions across the country…anywhere there
is single-use waste.
“We’re thrilled to support ASM Global Acts to bring reuse to their vast network of
venues,” said Michael Martin, Founder & CEO of r.World. “Their commitment to
sustainability innovations like reuse is playing an important role in accelerating the
impact and awareness of the reuse movement.”
Unveiled in 2021, ASM Global Acts has spearheaded numerous philanthropic
endeavors, including expanded scholarship and internship programs, waste diversion
and sustainability programs and community giving efforts. With over 40 venues, ASM
Global has the largest portfolio of certified green venues in the world.
The Acura Grand Prix of Long Beach will be held April 19-21.