Avicii Arena
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One of world's most iconic venues, the Ericsson Globe, is now Avicii Arena.

Through a unique collaboration between Stockholm Live and the Tim Bergling Foundation and with Trygg-Hansa and Bauhaus as new naming right sponsors, one of the country's most iconic buildings becomes a symbol and meeting place for a new initiative focused on working to prevent mental illness among young people in Sweden.

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AN ARENA FOR EVENTS JUST LIKE BEFORE, BUT NOW ALSO A PLACE THAT PUTS YOUNG PEOPLE'S MENTAL HEALTH IN FOCUS

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"ASM Global takes tremendous pride in not only presenting unparalleled entertainment experiences but also in playing a positive role in the lives of our millions of guests. We’re honored to participate in this collaboration to help prevent mental illness."

- Ron Bension, President and CEO

"ASM Global is committed to drive change and therefore we are incredibly proud to be part of the fight against mental illness and that we together with our partners can use one of our most iconic venues to raise awareness with this groundbreaking naming right partnership."

- Marie Lindqvist, SVP Operations ASM Global Europe.

"We will focus on giving young people tools to influence how they feel, an understanding of what mental illness is and knowledge of where and when they can apply for help and support."

- Hanna Axelsson, Communications and Marketing Manager at Trygg-Hansa
"We will influence and make demands on the sports clubs to put the young people's mental health at the center. Sports organizations must give young athletes the right conditions to feel good with a focus on reduced pressure."

- Johan Saxne, Marketing Director for Bauhaus in Sweden and Norway

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Tim Bergling Foundation

Klas Bergling and Anki Lidén started the Tim Bergling Foundation in memory of their son Tim "Avicii" Bergling after his death on April 20, 2018. The Tim Bergling Foundation works preventively in the areas of mental illness and suicide among children, young people and young adults. The foundation supports projects and initiatives, as well as organizations that engage in research and preventive measures against mental illness and suicide.
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