OUR STORY

Imagine an opportunity exponentially greater than each of us alone. We brought together two industry leaders – AEG Facilities, the global innovator in live entertainment venues, and SMG, the gold standard in venue management, marketing and other services – to create ASM Global. Together, we are establishing a new benchmark of excellence in managing live experiences, from convention and exhibition centers to world-renowned live entertainment, sports and special-event venues.

Combining our expertise to deliver increased value and enhanced capabilities to municipalities, venue and team owners, content creators and event organizers worldwide, all in service of creating amazing experiences and life-long memories.

As the world’s most trusted venue manager, we have global reach that is unmatched in our industry. Our expertise and experience tailor all the resources we have accumulated to deliver the localized solutions that create the places where communities come together, celebrate and thrive.

ASM Global was formed by the merger of AEG Facilities and SMG, global leaders in venue and event strategy, management and other services. For more than 40 years, our clients have benefited from our depth of resources and unparalleled experience, expertise and creative problem-solving. Our success is built on our many local and national relationships and partnerships with publicly- and privately-owned venues, event producers, suppliers, architects, developers, sports teams and industry associations.

Together, we will create even greater experiences. Our vision is to connect the world through inspiration, innovation and imagination in order to realize the potential of the spaces and places that bring people together, so together we can elevate the human spirit and move the world forward.